Why Is Search Engine Optimization (SEO) Such A Common Debate Topic

Search engine optimization is one of the very most discussed and controversial topics on the net today. Also, it's one of the very most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a web page such that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the stage definition of search engine optimization (SEO) can result in spirited debates about the meaning and intent behind SEO.

So the question maybe asked, exactly why is SEO such a popular and controversial topic that produces so much debate within the SEO community and the typical internet population particularly website owners? In my own humble opinion you will find 6 reasoned explanations why Search Engine Optimization (SEO) has got the popularity that it currently enjoys.

1. Targeted Website Traffic - In the event that you ask the vast majority of website owners and people within the SEO industry what is the main factor to a successful website business and/or operation. A big percentage of individuals will say website traffic and even more specifically targeted website traffic.

Currently on the net, the largest resource for targeted website traffic on a continuous bases are search engines. On an annually bases stats reveal that around 75% - 80% of most purchases produced by individuals on the net originally started consequently of a search at a search engine and the vast majority of men and women who visit websites usually come via method of a search engine. Numbers so dominate cannot be ignored even by the greatest opponents of search engine optimization. Moreover, because SEO is dedicated to optimizing websites for ranking success related to search engines, it's only natural that people would be thinking about the field and practice of search engine optimization (SEO).

2. SEO Controversy - Search engine optimization (SEO) is one of the very most controversial topics concerning internet website operations. The proponents of SEO can say that it provides a viable method for websites to be observed searching engines that will be very important to any website desiring traffic on the net today.

However, opponents disgusted with SEO may also say that many websites achieve high search engine visibility without the use of SEO work and that SEO professionals only provide guess work high cost services that provide no assurances for search engine ranking success.

This example, that has some merit regarding the arguments on both sides, generates heated debates between proponents of SEO and SEO opponents on a continuous bases that will be fought out on an everyday bases on forums, blogs, websites and newsletters across the web along side exposure in magazines and on TV.

In other words controversy produces attention and whether you like it or hate it, SEO really does supply a lot of controversy. Moreover, so long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a favorite topic.

3. Money - Search engine optimization is a multiple million-dollar business. Search engines generate billions of dollars annually through advertising. Websites earn billions of dollars due to their owners annually via using search engines either through paid advertisements or organic (free) listings searching results article source.

It's no surprise with billions of dollars available on an annually bases that anything that may provide an individual or company a competitive edge in the ultra high pace internet world will be a hot topic for discussion and debate.

Moreover, through a mix of perception and reality that highlights search engine optimization as a vital to increasing internet sales, search engine optimization is a very popular topic for decision makers within many companies which gives additional attention to SEO available world and beyond.

4. No Standard SEO Rules or Regulations - Search engine optimization (SEO) can be described as a modern version of the wild wild west. Basically just about anything can be said or done because there are no formal set standards for a as a whole.

Therefore, in a genuine sense, no-one is truly right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what is considered ethical by individuals and everyone includes a unique pair of ethics. What anyone might consider unethical someone else might consider completely honest, well intended assistance. For this reason you've labels such as for example white hat and black hat SEO within the SEO industry.

5. Search Engines - Search engine optimization was created as a by-product resulting from the development, utilization and popularity of search engines. Without search engines, there is no SEO industry in its current form and format.

As statistics on an annually bases confirm, nearly all the targeted website traffic on the net is generated directly or indirectly via search engines and a very good percentage of internet sales are directly linked to visitors via search engines looking for products and/or services.

With the dominant role that search engines play on the net and the fact the success of search engines depend on the capability to provide accurate and reliable search brings about its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a quantity of SEO focus on websites tends to greatly help search engines provide what its visitors are looking for that will be top-notch search results.

For this reason, sometimes search engines will provide SEO information and SEO recommendations to its visitors entirely on the search engines. This helps the SEO industry tremendously by placing a in the forefront of the key people which can be enthusiastic about organic (free) search results which are the search engine users looking for something specific and the web site owners who desire found in the search engine results.

6. SEO Mystery - Very little SEO professionals will explain what they do regarding SEO work in detail. Some will provide a little SEO information, that will be mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books which can be sold only explain SEO in an over-all nature. Search engine optimization (SEO) is truly a puzzle to the average website owner and/or people enthusiastic about organic search engine rankings.

This mystery produces a high level of interest regarding the SEO industry and helps feed the popularity of search engine optimization (SEO).